RSS/SubscribeWeb Video Eats Its Vegetables
Streaming Media East convened last week in New York, and there was a healthy dose of best business practices prescribed for both new and old media’s use of online video. Indeed, monetization was probably one of the show’s central themes. Sure, this is all cool and super fun, but let’s pay some bills while we’re at it. videoegg co-founder and CEO Matt Sanchez offers his take on the medium’s scale, price and product.
Long Live The Upfront
The upfront has long been rumored to be dying, or at least having its curio cabinets moved into assisted living. Certainly the fragmentation of the media marketplace makes it exponentially more complicated to place messaging. And ROI pressure makes waste an increasingly less acceptable cost of doing business. Can the traditionally flamboyant wheeling and dealing in May really handle those demands?
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Video in the Stream
March was a big month for video on the Web. In fact, I’m writing this column just a few hours before deadline in fear that more news will break and render my musings here meaningless and potentially embarrassing. If I had clacked this out say two weeks ago, it would have been about as current as a maroon IROC-Z parked in front of a Jack in the Box.
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Content Arms Race
As the Battle for Yahoo between Microsoft and Google settles into trench warfare a month after Microsoft tendered its hostile $45 billion offer, one factor has yet to be addressed: None of these companies has any original, high-quality content to speak of. (Read the full article)
Generation On-Demand
“Commercial!” My 5-year-old Grayce shouts this annoyed heads-up from the other room. It seems the DVR’d episode of SpongeBob needs fast forwarding through the ads she deems not worthy of her attention. I dutifully comply. She’ll be able to do it herself soon enough. Wistfully, it occurs to me that technology has become an accelerant to my parenting obsolescence. She, and kids in her age range, say 2 to 10, have unprecedented control over technology. (Read the full article)
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Mediaweek's The Download is a new monthly column by executive editor Jim Cooper that looks at the collision of traditional media and digital technology. The trend is reshaping how content is created, advertising is sold and consumers inform and entertain themselves. The Download will also focus on mobile, gaming, search and metrics and their respective development as media goes 2.0 and beyond.
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