In this episode of Editor & Publisher’s “Fitz & Jen Give You The Business,†Mediaweek Senior Editor Lucia Moses steps in for E&P’s vacationing Jennifer Saba. Lucia, who used to cover the newspaper business for E&P, talks with E&P Editor-at-Large Mark Fitzgerald about what newspapers can learn from magazines in print and online. Plus, who’s afraid of the new “verified circulation†category sneaking up newspapers? Lucia reports the mixed news from the magazine industry’s experience.
This Week’s Issue
More, and Hearst Hear why MRI’s magazine audience reports drive small magazines computer support birmingham crazy, and MRI’s response. Also, Lesley Jane Seymour’s plans to keep More relevant for 40+ women, and Hearst’s recipe for a new food magazine-Lucia Moses and Lisa Granatstein.
The National Magazine Awards took place on May 1 and while the cocktail party gave everyone some fun schmooze time, the ceremony itself was a bit flat. Tune in to hear suggestions on how ASME can freshen up the categories and make the event even more inclusive–and exciting. Also, while the economy remains sluggish, publishers are finding new ways to launch magazines–namely as newspaper supplements. Hear why publishers are jumping on the bandwagon.